How it works

We don't sell you a contact list.
We find the firms and show our working.

Most outreach tools resell the same contact database to everyone who buys a seat. GEN-MAX searches the live web and maps for boutique firms, reads each firm's own website, and tells you exactly why it matched — before a single email goes out.

210
firms discovered
560
emails sent
1
countries covered
Unlimited
emails on every plan

Live totals from the GEN-MAX discovery database, updated as searches run.

The pipeline, end to end

Five stages. You can watch every one of them happen live in the app's feed.

01
Describe who you want to reach
Plain English — "boutique family law firms in Bristol", or "small businesses near me with no website". The assistant turns that into a search configuration, including the qualifiers most tools ignore.
02
Live discovery — web first
We search the live web for firms whose own sites match your qualifiers, then fill any shortfall from Google Places. This is how we surface eight-person practices that never appear in a bought contact list.
Free pass runs first — paid lookups only cover the shortfall
03
Read the firm's actual website
Each candidate's site is fetched and read for what the firm genuinely does, then judged against your criteria. Firms that don't match are rejected with a reason — and the reasoning for the ones that pass is saved to your list.
04
An email grounded in facts you can see
Every email is written per firm from your CV or your business pitch — and only from those. Before sending, a second pass fact-checks the draft against its source and rejects anything unsupported. You can view the exact list of facts we read from your CV.
Fabrication check on every email
05
Sends from your own inbox
Emails go out from your own Gmail address, spaced naturally, with open tracking. Nothing is sent from a shared bulk domain, so replies land where you'd expect — in your inbox.

Database outreach vs live discovery

The difference isn't the email writing. It's who ends up on your list.

Contact-database toolsGEN-MAX
Where leads come from A bought profile database, resold to every subscriber Live web + maps search, run fresh for your criteria
Firms with no database listing Invisible Found — including firms with no website at all
Why a firm matched Filter values you set A written reason from reading that firm's site
Email volume Capped per week by plan Unlimited on every plan
What a credit buys Per email sent Per company found and researched
Dead addresses Your problem Credit refunded automatically

What a lead actually looks like

Not a row in a spreadsheet — a firm with its reasoning attached.

Harrow & Finch Family Law
✓ Matched your criteria
Focus
specialises in family and matrimonial law for private clients
Why this firm
Four-partner boutique practice, no in-house recruitment page, and their site emphasises direct client relationships — a good fit for a speculative approach.
Found via
Web search
Decision-maker
Eleanor Finch, Managing Partner — verified direct address (Pro and above)

Built so you can check our work

Every claim the software makes is one you can inspect.

📄
See what we read from your CV
A plain list of the facts extracted from your CV or business pitch. Those facts — and nothing else — are what your emails are allowed to say about you.
🔍
Reasoning on every lead
Each firm carries the rationale for why it passed your criteria, plus whether it came from web search, maps, or your saved discovery history.
📊
Your real open rate
Performance measured from your own sends, broken down per template — not an industry benchmark borrowed from someone else's data.
↩︎
Refunds you can audit
If a firm's address is rejected by their mail server, the credit goes back automatically and the refund appears in your credit history.

See it run on your own search

Browse the demo free — no card. Plans start at £39/month, and every credit is a company found, researched, and reachable.

Try the free demo See plans